http://publishingperspectives.com/2014/08/making-book-promotion-work-the-authorpublisher-partnership/
Making Book Promotion Work: The Author/Publisher Partnership
August 12, 2014
As part of our ongoing summer series looking at best practices for book promotion, Colleen Devine Ellis considers the best way to approach the author/publisher partnership.
By Colleen Devine Ellis
Colleen Devine Ellis
The days of publisher-sponsored book tours and release parties are over for most authors. That doesn’t mean you can’t have events and other successful promotions for your new book; it does mean that you will need to partner with your publisher and you will probably have to do some, if not all, of the heavy lifting to make them happen.
Traditional publishing is a business that works in advance and by the time your book is released the marketing and selling is mostly finished. If you are publishing with a traditional publisher with a marketing department, remember that they have specific reasons for their planned promotions and outreach which may be different than what you are expecting...
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